Customer Retention

Successful businesses know that earning a sale is just half the battle, while growing and retaining a loyal following of customers is the true recipe for long-term success. Customer retention takes the entire customer-business relationship lifecycle into account, starting from the very first contact. Some common approaches include Customer Loyalty Programmes, personalisation, gamification, Customer Relationship Management and customer support. Considerations for investment include how existing customers are serviced, the value this actually generates for the specific business, and the wider reputation it creates.