Q&A: What We Can Expect from Tradedoubler's DisrupTECH Event?
Tradedoubler is an international leader in performance-based digital marketing and technology powering a unique network of connections. Combining 20 years of digital marketing innovation and expertise, global presence and a market leading technology platform, Tradedoubler offers tailored performance solutions for advertisers and publishers. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include actionable data driven insights and user journey tracking thanks to its proprietary business intelligence tool.
Through continued focus on innovation and desire to deliver a clear ROI for each and every client, Tradedoubler works with over 2,000 leading advertiser brands and have an affiliate network of over 180,000 active publishers. In 2017 Tradedoubler generated around €8.2 billion in revenue for their clients through e-commerce and mobile commerce.
We see Tradedoubler as a direct extension of our team here at Philips and we have a great working relationship. We set a clear strategy for growth, having to keep asking for more money from our FD because we were getting such a great return on investment. The future looks really promising for this channel and we have shared our learnings with our colleagues across the globe. We see plenty of opportunity to expand further with always on and promotional campaigns at key peak times of the year. Fuelled by focus on our key trading indicators to make key decisions and fixing the basics we created a strong foundation in 2017 that we can grow on for years to come
Mike Fisher - UK E-commerce Manager, Philips Store
We are over the moon with the results in 2017, we feel this is mainly down to the proactive and analytical account management we have at Tradedoubler and the great relationship we have with them. We look forward to 2018!
Nicholas Parry - European Affiliate Manager, Sixt
I've been working with Tradedoubler for the last 10 years through different companies and countries. They've managed to achieve what, in my opinion, is the most difficult level of service an affiliate network can bring, they are real partners who care about your business and make your goals their own.
David Ibanez - Head of Affiliate & Partner Sales, StubHub