mediasmart is a leading ad-tech company focusing on the optimisation of mobile advertising (smartphones and tablets) and the media buying process. It is a ‘mobile first’ company and one of the first movers within the mobile programmatic ecosystem, encompassing both RTB and Programmatic Direct.
Its mission is to make it possible for advertisers to optimize their media investment and effectively reach mobile audiences in real time, using data to drive the decisions made by its programmatic algorithms born for mobile.
mediasmart’s DSP (Demand Side Platform) is a pioneering offering within the global mobile marketing industry, and it is fully proprietary, encompassing a bidder, optimization engine, ad server, audience creation and management system as well as tracking tools. The platform is available via a user-friendly web interface and via APIs, and it offers global coverage thanks to direct partnerships with more than 27 supply partners.