Opinion

Google’s Origin Trials: FLEDGE Testing Would Benefit From More Input by SSPs

• Member Exclusive

05 Jul 22

Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?

• Member Exclusive

30 Jun 22

Performance Marketing in the Platform World; 3 Imperatives For Success

• Member Exclusive

29 Jun 22

State of Mobile 2022 – What’s Happening in the Post-Pandemic Web?

• Member Exclusive

28 Jun 22

Loyalty at First Sight: the Importance of Consumer Engagement

• Strategies for Advertisers

27 Jun 22

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

• Opinion

23 Jun 22

We Need to Talk About Affiliate Marketing

• Member Exclusive

23 Jun 22

How Can Affiliate Be Used to Support Wider Business Objectives and Work in Tandem With Other Channels? – Your Essential Recap of Rakuten Advertising Dealmaker 2022

• Member Exclusive

13 Jun 22

Machine Learning is Unlocking the Power of First-Party Data

• Member Exclusive

10 Jun 22

OEM Advertising – Performance Marketing Beyond Search and Social Media

• Opinion
• Partner Content

07 Jun 22

Getting Customers to Swipe Right: Value is a Two-Way Street

• Data Collection

30 May 22

Deep Dive: Is There a Hack for Incrementality Success?

• Member Exclusive

26 May 22

What Should Marketers Know About OEM-Marketing in 2022?

• Opinion
• Sponsored

25 May 22

Building an Affiliate Strategy for the Highly Regulated Financial Sector

• Affiliate Marketing

24 May 22

Advertising in the Era of the Great Reprioritisation

• Member Exclusive

23 May 22

How Has Mobile Marketing Adapted to the First Year of ATT?

• Member Exclusive

11 May 22