INside Performance Marketing
All Sections
Search
Newsletter
Topics
Affiliate Marketing
Biddable Media
Data-Driven Marketing
Display Advertising
Influencer Marketing
Lead Generation
Insights
Webinars
Reports
How to… Podcast
Features
Movers & Shakers
PerformanceIN Lists
2022 US Top 30
2021 Top 50
2020 Top 50
What is the Top 50?
Partner Network
Partner Network
PI Network Content
Events
Search
Events
Industry Events
PI LIVE – London & Global
Performance Marketing Awards
International Performance Marketing Awards
Influencer Marketing Awards
PerformanceIN Top 50
2022 US Top 30
PerformanceIN Top 50 – 2021
PerformanceIN 50 – 2020 Edition
PerformanceIN 50 – 2019 Edition
PerformanceIN 50 – 2018 Edition
Affiliate
Advertiser News
Attribution
New Technology
Influencer Marketing
Program Management
Publisher News
Lead Generation
Lead-Building Tips
SEO
Content Marketing
Biddable Media
Paid Social
Paid Search
Programmatic
Data-Based Marketing
Display Advertising
CPM
In-App Advertising
Location Based
Video
Native
Data-Driven Marketing
CRM
Data Collection
Retargeting
The Regulars
PI Column
Movers & Shakers
Case Studies
Q&As
A Week In Performance
Subscribe
Weekly Newsletter
Partner Network
About
Affiliate Cockpit
Webinars
Advertising
Contact
Login
to edit your Profile Hub account or job listings
Articles by Patrick McDill
The Rise of Long Tail Clients
Affiliate Marketing
18 Mar 14
1
