Articles by Niamh Butler-Walton

Why SMEs Should Never Ignore Affiliate Marketing

• Q&As

27 Jul 21

We’re Back – PI LIVE London Tickets on Sale Today

• PI LIVE

21 Jul 21

Partnerize Launches Exclusive SaaS Integration with Plans to Lead Industry on Partner Marketing Recruitment and Activation

• Newsdesk

21 Jul 21

The Advertiser Diaries: Camilla Craven

• Performance Marketing

20 Jul 21

How to Embrace the Direct to Consumer Model and Optimise Your Campaigns

• Strategies for Advertisers

16 Jul 21

Brands Encouraged to Ramp Up Advertising Budgets: IPA Bellwether Report Reaction

• Newsdesk

16 Jul 21

Impact Plans IPO after $1.5bn Valuation to Expand into Asia and Europe

• Newsdesk

14 Jul 21

Could You Be a Part of the Esteemed International Performance Marketing Awards Judging Panel?

• Newsdesk

13 Jul 21

How to Use Chatbots to Drive Sales on a CPA

• Newsdesk

12 Jul 21

Cookie Update: Research Finds Top 100 Websites in UK, US and AUS Largely Depend on Third-Party Cookies

• Data Collection

08 Jul 21

The Most Overlooked Must-Have for Your Affiliate Program: Brand Safety

• Affiliate Marketing

07 Jul 21

The Publisher Diaries: Valeria Toscana

• Performance Marketing

06 Jul 21

How Can D2C Brands Optimise Campaigns on the Open Web?

• Strategies for Advertisers

05 Jul 21

Submit Your Entries for the International Performance Marketing Awards

• Newsdesk

05 Jul 21

The Demand for Talent in the Performance Marketing Industry

• Opinion

01 Jul 21

Movers and Shakers: June 2021

• Newsdesk

30 Jun 21