Articles by Matt Swan

Q1 2016 Sees Mobile Traffic Increase Yet Transactions Drop Off

• In-App Advertising
• Partner Networks

08 Apr 16

Strong Christmas Sees Mobile Affiliate Activity Flourish in Q4 2015

• In-App Advertising
• Partner Networks

18 Jan 16

Have UK Advertisers Benefited from China’s ‘Singles Day’?

• Affiliate Marketing

12 Nov 15

Mobile Sales Breakdown Shows Performance Continuing into Q3 2015

• In-App Advertising
• Partner Networks

09 Oct 15

Is Affiliate’s Time as a Performance Marketing Stalwart All but Up?

• Affiliate Marketing
• Partner Networks

06 Oct 15

Strong First Half 2015 for Mobile Commerce

• In-App Advertising

07 Jul 15

Understanding the Role of Influence in Cross-Device Transactions

• In-App Advertising
• Partner Networks

05 May 15

Strong Start to 2015 for Mobile Commerce

• In-App Advertising

17 Apr 15

Black Friday & Cyber Monday: The Results

• In-App Advertising

12 Dec 14

5 Predictions for Black Friday & Cyber Monday

• In-App Advertising

21 Nov 14

Closing the Loop in Performance Advertising – Tracking Offline Sales

• In-App Advertising

28 Jul 14

It’s Not All About Mobile Data – Think Tablet

• In-App Advertising

14 Jul 14

Five Performance Advertising KPIs to Target Your Team With

• Affiliate Marketing

03 Jul 14

Five Attribution Models for 2014’s Customer Journey

• Affiliate Marketing

03 Jun 14

How Can the Industry Move up the Value Chain?

• Affiliate Marketing

26 Mar 14

Performance Marketing in a Nutshell

• Affiliate Marketing

17 Mar 14