Articles by Helen Southgate

How to Approach Supplier Contracts in Affiliate Marketing

20 Jul 20

What You’ve Done to Get Here, Won’t Get You Where You Need to be Tomorrow

22 May 19

The Importance of being Objective in Today’s Affiliate Landscape

10 Jul 18

Helen Southgate: An Open Letter to the UK Affiliate Marketing Industry

13 Dec 17

Helen Southgate: Why Don’t More Women Speak at Marketing Conferences?

08 Mar 17

Helen Southgate: What the Energy Sector’s Reform Means for Affiliate Marketing

23 Aug 16

Helen Southgate: Are Publishers Right to ‘Name and Shame’ Their Ad-Blocking Audiences?

25 May 16

Vouchers, Incentives, Bloggers? It’s All About the Balanced Diet

22 Apr 15

Does the Affiliate ‘Long Tail’ Actually Exist?

17 Feb 15

Don’t Preach to the Converted – Next Steps Post-OPM Report

24 Jan 14

Time for a New Dawn at the IAB AMC?

27 Nov 13

What Performance Marketing can Learn From Display…

01 Jul 13