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Helen Southgate

Articles by Helen Southgate

The Dramatic Acceleration of Remote Work, and the Effect it’s Having on the Performance Marketing Industry

  • Opinion
  • Partner Content
26 Jul 21

How to Approach Supplier Contracts in Affiliate Marketing

  • Affiliate Marketing
20 Jul 20

What You’ve Done to Get Here, Won’t Get You Where You Need to be Tomorrow

  • PI Column
22 May 19

The Importance of being Objective in Today’s Affiliate Landscape

  • Affiliate Marketing
10 Jul 18

Helen Southgate: An Open Letter to the UK Affiliate Marketing Industry

  • Affiliate Marketing
13 Dec 17

Helen Southgate: Why Don’t More Women Speak at Marketing Conferences?

  • PI Column
08 Mar 17

Helen Southgate: What the Energy Sector’s Reform Means for Affiliate Marketing

  • Affiliate Marketing
23 Aug 16

Helen Southgate: Are Publishers Right to ‘Name and Shame’ Their Ad-Blocking Audiences?

  • Affiliate Marketing
25 May 16

Vouchers, Incentives, Bloggers? It’s All About the Balanced Diet

  • Affiliate Marketing
22 Apr 15

Does the Affiliate ‘Long Tail’ Actually Exist?

  • Affiliate Marketing
17 Feb 15

Don’t Preach to the Converted – Next Steps Post-OPM Report

  • Data-Based Marketing
24 Jan 14

Time for a New Dawn at the IAB AMC?

  • Affiliate Marketing
27 Nov 13

What Performance Marketing can Learn From Display…

  • Affiliate Marketing
01 Jul 13
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