Co-founder and Chairman of Tomorrow Group, Tina Judic, and Programmatic Account Director at Neo Media World, Shay Okelola, took to the Rakuten Advertising Main Stage and the Marin Software Pyramid Stage to welcome the eager attendees to Old Billingsgate once again. Tina and Shay introduced the day’s sessions that were expertly curated by the PI LIVE team and the excellent show sponsors.
As well as a great selection of keynotes, fireside chats, and panel sessions covering the two stages, the networking opportunities were, as always, a great highlight of the day. DJ Viv May was spinning tunes during lunchtime on the terrace, and post-show as attendees grouped together with their peers to share a happy hour drink pre-party at Proud Embankment.
Brand new for this year is the Partnership Lounge – an exclusive space dedicated to hosting meetings that will strengthen profitable partnerships. If you didn’t get a chance to check out the lounge today, swing by tomorrow to access private tables and seating along with drinks and refreshments. Be sure to schedule your meetings for tomorrow using the Event Hub to get all of those all-important conversations solidified.
Some of the sessions you missed
Brand-to-Brand Partnerships: The Ultimate Convergence of Brand and Performance
Panellists from brand, agency, tech, and publisher sides took to the pyramid stage to discuss the ever-growing ability to combine brand-building and consumer trust-lending, with trackable ROI. Brand-to-brand partnerships are no longer the new kid on the block!
Some of the stand-out takeaways included:
- Collaborative content created as a part of your partnership can be utilised across multiple channels to drive ROI long-term.
- Tech has come a long way in regard to aiding brand-to-brand partnerships, but the desire for a human element will always be there.
- Large brands shouldn’t rule out partnerships with smaller brands. Smaller brands often have niche audiences that can drive better results.
AT YOUR OWN RISK! 30 Mins Inside the Mind of an Integrated Creative
Jo Arscott, an Awarding-winning Creative Director who has worked with global retailers including Coca-Cola, P&G, and Walmart, fuelled attendees’ minds pre-lunchtime. In her keynote, she opened the audience’s minds to how stepping away from the data, forecasts, research, and just being yourself, can bring surprising business opportunities, ideas and results.
Jo put a heavy focus on how technology doesn’t have to be a hindrance to the creative mind, but the power of humanity cannot be underestimated. She said, “The fact is, digital data runs the world, but imagination does too, and the two have to work together.”
State of the Industry: 2022 Affiliate and Partner Marketing Trends
How do advertisers and agencies feel about the affiliate and partner marketing channel? The IAB conducted an insightful report about the current state of the affiliate marketing industry and presented the results today at PI LIVE. Some of the key learnings that really stood out were that:
- The most popular choice of affiliate model to grow revenue over the next year amongst survey participants is editorial/content, closely followed by influencers.
- The main reservation participants said they have when investing further into the affiliate channel is the lack of publisher diversity.
- Survey participants believe that during the cost of living crisis, the affiliate marketing channel will be significantly more important and valuable than it was previously.
Day two of PI LIVE London kicks off tomorrow with breakfast and coffee at 8am (much needed after tonight’s after-party!) leading into another day of not-to-miss sessions featuring speakers from Boots UK, TikTok, Buzzfeed, and many many more huge names…