We were thrilled to see so many high-quality, innovative entries submitted for the inaugural US Partnership Awards (USPAs), showing that there is a real appetite for awarding the best partnership marketing activations in the US.
After much deliberation, the judges made their decisions as to who should receive the gold, silver, and bronze accolades for their best in class work spanning the affiliate, performance, and influencer industries. We are pleased to announce that the official shortlist is now here for you to explore.
What did the judges have to say?
The awards judging panel represented an outstanding, well-rounded selection of key players from the performance, affiliate and influencer marketing space, including brands and those with successful partnerships at their core.
The judges recognised themes and trends amongst the entries, and looked at these alongside the judging criteria in order to make their all important decisions.
As well as innovation, the judges pointed out that the entries showed a huge deal of creativity and an overall desire to not only drive successful activations, but the channel as a whole.
Norman Yuen, VP Accounts at Riddle & Bloom pointed out that the submitted campaigns showed that truly great work can only be achieved when you have the right partners willing to break from the status quo and work together to push creativity, innovation and social change.
He said, “As marketers, we can often succumb to the safety of predictive results, but the winning campaigns are proof that we can achieve more by taking strategic risks, committing to consumer insights and being unapologetically bold in our beliefs.”
Jade Mayberry, Head of Affiliate and Performance Partnerships at Dentsu International, was thrilled to be sitting on the first USPA judging panel, saying: “I thoroughly enjoyed reviewing and deliberating on each outstanding category entry and now feel reinvigorated by what’s to come in our brilliant industry. I can’t wait to see everyone IRL in NYC this September.”
Have your say
We recognise the importance of awarding individuals who have entered into their industry head first, showing their ability to make change and show resilience.
The USPAs will award its first ever One to Watch accolade, which recognises an emerging star in the space, at the ceremony on September 7th – and it’s up to you, alongside a panel of vetted ‘dragons’, to decide who should take home the trophy.
Voting is now open for the Partnerships – One to Watch, and also the Best Platform for Partnership Recruitment categories, meaning that you, leaders in the partnerships space, can have your say. Voting closes at midnight on August 22nd (local timezone).
Take your seat at the table
Is your company’s name on the shortlist? Or do you just fancy a night of glitz and glam and supporting your peers? To secure your seat at the ceremony, you can book yours now online, or reach out to the sales team who can provide you with more information.
We can’t wait to enjoy the celebrations and award the winners on September 7th at Sony Hall, New York.