To kick off this month’s roundup, we’re sharing news of an exciting month for Incubeta, as the company has also taken onboard the ownership of paid media across all Les Mills social channels. This follows the success of their previous campaigns, recognised as world-beating by Google. Previously managing SEM and Programmatic, Incubeta will now support Les Mills across its whole breadth of paid media channels. This allows further flexibility and collaboration in cross-channel marketing and offers the ability to reach users with the right message, in the right context, at the right time.

We’re also pleased to say Elizabeth Sutton has been promoted to Senior Commercial Manager at Incubeta. She began working at the company in January 2020 as Commercial Manager, and has quickly worked her way up the ranks. 

Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as Head of Biddable Media in the UK. Capon, who joins from Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly trackable campaigns. Capon will draw on his wealth of agency experience to drive continued growth for Tug across paid search and paid social.

Zefr announced the acquisition of, an Israeli-based AI company focused on identifying and defunding misinformation.’s AI-driven approach to debunking misinformation is based on a fact-checking engine, which applies custom integrations with over 50 fact-checking organisations around the world to train dynamic machine learning algorithms to identify, label, and measure misinformation at rapid speed.’s Israel-based team of data scientists and engineers, led by founder/CEO Or Levi, will join Zefr’s technology organisation and be based out of Tel Aviv. Check out my conversation with Adam Singolda to hear more about the fusion of humans and AI to aid success.

VoucherCodes announced the appointment of Jo Hayes in the newly created role of Customer Initiatives Director, as the business enters a new stage of growth. Jo takes up her position with immediate effect, leading customer initiatives responsible for growing VoucherCodes’ Affinity audience of Student and NHS customers, as well as that of the brand’s browser extension, DealFinder. 

A big congratulations to everybody featured in this month’s Movers and Shakers. We’re looking forward to seeing further developments over the next month! Make sure to let us know if you would like to see yourself or a colleague in the next column.

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