Only 27% of consumers say they completely understand how their personal data is used by brands and companies to target them with advertising online. 89% of consumers say they would be more likely to spend money with a brand that makes a commitment to protecting their personal data online over one that doesn’t.

So, how can advertisers move forwards with these learnings in mind?


Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each Thursday.