“Focusing on shopping specifically, Amazon has had a singular vision and strategy: to deliver ease of experience for the end customer. With a rigorous approach to client centricity, customers are now well accustomed to the service it affords. Amazon’s seamless digital experience, speed and ease are essential qualities that make its customer base sticky.

“An attempt to simply mimic Amazon’s journey is unlikely to be successful for all. Instead, brands must have a laser-focus on a key differentiator – whether that’s quality, a unique product range or customer service – and pursue this with rigour.”

Find out more about Amazon Prime Day 2022, the involvement of influencers and how brands can achieve the same level of success in this new piece featuring insight from Matt Andrew and Ben Cicchetti.


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