Months of recruitment has secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US Partnership Awards.

It was crucial that the panel of judges was formed to be an outstanding and well rounded representation of the performance, affiliate and influencer marketing industries, including brands utilising the channel and those with successful partnerships at their core.

When building the judging panel, the USPA team focused their efforts on those within these industries, especially those who are US based or have activity in the US and Canada. 

Natalie Stone, Senior Awards Events Manager at PerformanceIN says: “Our CTA was to find partnership marketing’s brightest, most respected and experienced thought leaders to judge exceptional affiliate and partner, performance and creator marketing work from across North America for our inaugural US Partnership Awards.”

The judges will be reviewing and scoring the campaigns based on their planning, innovation, creativity, execution and the results they achieved. 

As well as many new faces, the panel also welcomes a trusted handful of judges who have previously judged PerformanceIN and Talking Influence’s awards, ensuring that the foundation of the panel is solid.

It’s time to meet some of the judges…

Boaz Ariely, SVP of Performance Marketing at IL MAKIAGE, brings with him great knowledge in growth and performance marketing. He will be able to combine his performance knowledge with his passion for e-commerce to judge campaigns that sit across the influencer, performance, and affiliate spaces, thanks to his experience in the beauty industry.

On the agency side, we have invited players from established agencies including dentsu and Riddle and Bloom. Jade Mayberry is the Growth Marketing and Performance Partnerships Leader at dentsu international. She is an experienced marketer trusted by best-in-class digital marketing agencies, start-ups and direct-to-consumer brands. Jade will bring a well-rounded, multi-dimensional point of view to the judging panel.

Bringing with her tech and app experience is Diana Lysenko, Global Partnerships Manager at LGBTQ+ social network and dating app, Taimi. She has a great knack for communication and strong networking skills, helping her to release huge collabs with the respected projects in the industry like the Ellen Show, Katy Perry, Calum Scott, Todrick Hall. Diana and her team have also successfully secured partnerships in line with the SCR policy aimed at contributing to the LGBTQ+ community.

John Nardolilli has developed relationships in the affiliate marketing industry for over 15 years. He has a passion and love for the industry that has allowed him to develop long term relationships with many top partners. John’s entrepreneurial spirit helps him develop industry partnerships using out-of-the-box thinking; he is always willing to test new ideas or help push them with partners for testing. His enjoyment of developing relationships and connecting with people through his company and industry opportunities mean he makes a strong addition to the panel.

Teresa Thier Grammatke is an experienced manager and marketing growth expert with an entrepreneurial spirit. She has a passion for helping clients meet their sales and marketing objectives, and this means she will serve as an outstanding judge on the panel. With over 20 years of experience, Teresa has led customer acquisition, lead generation and e-commerce growth strategies for both small and fortune 100 businesses, through a variety of digital marketing tactics, meaning she is a true expert in the space.

Make sure to check out our previous judge announcement, in which we showcased a few more members of the prestigious panel. The full panel of judges is available to view on the USPA website, so be sure to take a look and see if you can spot any familiar faces.

The first ever USPA judging day panel

It’s time to make some decisions 

With entries now closed, the judging portal will open allowing judges to score entries based on areas such as planning, execution, and results. When the scores have been collated and combined, a virtual judging day will be held allowing judges to challenge one another’s thoughts, moderated by our content team.

Judges will be looking for clear evidence of commercial success and ROI, as this awards programme aims to celebrate the best of the best in outcome-based marketing. When judges have discussed the high and low points of the entries they’re presented with, they will then decide on their Gold, Silver, and Bronze winners.

So, without further ado, it’s time for the judges to put their heads together and start scoring the excellent calibre of entries, ready for the winners to be announced live at Sony Hall, New York, on September, 7th. 

Continue the conversation on LinkedIn