The Origin Trials for Google’s Privacy Sandbox are well underway and the industry is patiently waiting for a clear conclusion. With so much of the internet dependent on Google’s platform, the results have the potential to change the entire open web, which means success is imperative.

Thankfully, FLEDGE API, one of Google’s major proposals, is shaping up to be a positive vision of the future, and Łukasz Włodarczyk, VP of Programmatic Ecosystem Growth & Innovation at RTB House, a key expert operating the Origin Trials, corroborates this claim…


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