“Now is not the time for us to be complacent, or defensive about all the reasons affiliate marketing works differently to the rest of the performance industry.”
Coming to you with an important conversation we all need to have, here is Matthew Higgins’ reflection on affiliate marketing, its current state and what can be done to stop advertisers continuing to overlook the huge benefits of the affiliate channel…
Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each Thursday.
Already a member? Sign in to your account