Advertising in the Era of the Great Reprioritisation

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As consumer habits change and a healthy work life balance has become key, are advertisers ready?

Mark Richardson 23 May 2022

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Opinion

Strategies for Advertisers

In this article written exclusively for PerformanceIN by Microsoft Advertising’s Mark Richardson, he shares insight into how, throughout ‘the Great Resignation’, focus on changing consumer habits is absolutely key for advertisers – but how can you start doing so?

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Mark Richardson

Mark Richardson is Regional Vice President at Microsoft Advertising where he oversees the EMEA and LATAM enterprise sales teams. Mark has over 25 years of media and technology sales experience, previously holding roles at Yahoo! and ITV before joining Microsoft Advertising over 16 years ago. At Microsoft, Mark began his role building and leading market sales teams with the launch of Microsoft Advertising adCenter in EMEA, he then moved on to the regional business team responsible for the Bing Ads advertising platform, including managing strategic partnerships and then led sales teams in SMB, Channel Partner and Inside Sales.