Following a rigorous selection process, Partnerize’s single-vendor software and service solution has been chosen to consolidate Selfridges’ affiliate management infrastructure, retiring legacy providers Awin and Rakuten. Additionally, Selfridges’ will utilise Partnerize’s in-housing service solution to support the in-housing transition. 

Partnerize’s secure server-to-server tracking capabilities will allow the brand to optimise its partner programmes across all touch points, execute a clear growth strategy and ready the brand for new digital initiatives, as well as future-proof against imminent changes to third party tracking online.

Sean Sewell, Co-Founder and SVP Sales EMEA commented: “We are pleased to be able to provide Selfridges with leading-edge partner management infrastructure and a single-vendor solution for software and services. Our software stack provides the required real-time tracking, flexible attribution and service capabilities the brand sought, allowing Selfridges to realise the financial and strategic benefits of our combined offering.”

Investment in Partnerize’s solution allows the brand to eradicate high agency fees and daily network costs and focus on building strong first-party relationships with their partner network. 

Sean Sewell comments: “Selfridges is world renowned as a destination, not just a place to shop. The team are incredibly forward-thinking and seek to execute at a level that just isn’t possible with legacy affiliate networks”  

He continues: “Our market-leading partnership management platform combined with our expert full-service offering provides all the service capabilities required to support a transition from network programme management to in-house at a pace that works for the brand. Over the course of the next few months, we’ll work with Selfridges from setup through to execution to achieve their goals for the implementation and beyond.”

Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store was opened on Oxford Street in 1909. Since then, the brand has opened two 

stores in Manchester and Birmingham. Selfridges has been a key reinventor of retail with innovation across in-store experiences and brand partnerships with leaders in luxury. This includes Dior at Alto rooftop collaboration, the opening of Selfridges Cinema, and helping to launch industry disruptors and emerging retail innovators including Charlotte Tilbury and Pangaia.  

Partnerize is the only partnership management solution, enabling growth for marketers who seek high quality, scalable subsidies to primary channels through end-to-end technology and flexible service. To learn more about Partnerize in-housing capabilities, visit the website or email

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