How Brands Can Drive Affinity with Gen-Z, the Apex Consumer

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Alex Gallagher 05 May 2022

Opinion

Ultimately, while the list of requirements for attracting the Gen-Z audience may appear daunting, in reality, making small changes can go a long way to drawing in their business and driving performance.

Here’s Alex Gallagher, Chief Strategy Officer at UNiDAYS, to share his expertise on how to reach the apex consumer…

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Alex Gallagher

Alex Gallagher, Chief Strategy Officer at UNiDAYS, is a pioneering marketing leader whose creativity and insight puts the world’s biggest beauty, fashion, tech and wellness brands onto the radar of the elusive Gen Z population. A marketing and fintech specialist, he now leads the UNiDAYS Strategy, Product, Data & Insights teams, as well as being accountable for global company performance. Alex delivers tangible business value by delivering sales growth for partner brands leveraging bespoke creative data-driven campaigns, personalised UX and ecommerce strategies. UNiDAYS is the leading Student Affinity Network with a verified global audience of 17M in 114 markets. Alex joined UNiDAYS in 2016 and since 2018 their members have spent more than $5BN through the network. Alex is passionate about creating a people-first culture, he is a seasoned business leader with outstanding digital, brand-building, analytical marketing skills, who brings a proven track record of success within disruptive international B2B & B2C businesses. He nurtures and mentors talent wherever possible to create a best-in-class working environment internally and externally.