Acceleration Partners today announced the acquisition of Grovia. The acquisition is set to strengthen Acceleration Partners’ existing suite of partnership marketing services with a powerful recruitment platform that helps companies discover high-quality affiliates, influencers and publishers at scale.
Grovia’s platform intelligently recommends personalised partner prospects, prioritising those that attract visitors with high purchase intent. The technology is a strong fit with Acceleration Partners’ existing suite of solutions and services, which includes partner programme design, strategy, recruitment, management, and optimisation. Combining capabilities enhances Acceleration Partners’ ability to meet the end-to-end needs of customers – from smaller organisations just getting started with affiliate marketing to full-service Fortune 500 enterprises that need a fully scoped and managed affiliate and partnership programme.
The Grovia deal marks the third acquisition for Acceleration Partners since partnering with Mountaingate Capital two years ago. In January 2021, Acceleration Partners joined forces with Streamline Marketing. A few months later, the company acquired the affiliate programme management business of R.O.EYE. The extraordinary growth trajectory has continued with ongoing leadership team expansion, including the promotion of Matt Wool to CEO last December.
“As the partnership marketing industry continues to have rapid global growth and evolution, technology plays a crucial role in meeting our customers’ needs,” said Matt Wool, CEO of Acceleration Partners.
“Technology will make the process of recruiting a wide array of trusted affiliates and influencers more effective, scalable, and streamlined.”