The purpose of the Performance Marketing Awards is to recognise and reward excellence and innovation in performance, affiliate and partner marketing.
This year, the judging panel was thrilled to be able to gather in person at the IAB office in London, allowing them to put their heads together to deliberate over the industry’s most effective and dynamic work.
From ensuring ample affiliate tracking amidst tightening legislation and cookie regulations, to establishing a local brand with a global audience, this years’ entries have overcome many a hurdle.
Those entries that have made it to 2022’s shortlist demonstrate true innovation, something which really stood out in the judges’ comments, especially in the way that data was used to deliver exceptional outcomes.
Matthew Wood, Founder of the awards: “You can’t beat an in-person judging day, with many categories just points apart, the ability to debate and challenge peers who are judging comes into its own.
“The power of successful affiliate partnerships was clear to see this year, with many entries demonstrating exceptional collaboration, alignment and results with a fair balance of innovation and best practice being adopted.”
Make sure to take a look at the full shortlist to find out who is in the running for the accolades; the ceremony will be taking place on the 18th May at the Grosvenor House Hotel in London – maybe we’ll see you there…
Have your say
As part of our ongoing commitment to providing a voice for the industry, voting for the following categories are now open for you to have your say:
Becca Maier, Senior Director, HuffPost & International Commerce at Buzzfeed, and one of the PMA judges, said: “Reviewing the PMA submissions this year was truly inspiring and a reminder of how talented the people in our industry are. This year’s entries were so thoughtful and detailed across categories – so making a final decision was going to be difficult.
“If it wasn’t for the expert guidance of the PerformanceIN team and for the rigour in the conversations with the other judges, it would’ve been impossible to choose a winner as there was so much fantastic work to choose from. I feel very privileged to have joined the PerformanceIN team and panel of judges this year and I am so excited for everyone who submitted their entries to celebrate their success in May!”
Secure your seat
Matthew said: “Huge congratulations to everyone who was shortlisted this year. We’ll see you at the glorious Grosvenor House next month for a much needed industry celebration.”
The Performance Marketing Awards, now in its 16th year, concentrates on the UK market. For those based in North America check out the new Partnership Awards, co-hosted by PerformanceIN and Talking Influence.
Entries open soon – the Entry Kit is now available to download.