Klarna has today announced the completion of its acquisition of PriceRunner, the leading comparison shopping service in the Nordic region with operations in Sweden, Denmark, Norway and the UK.
PriceRunner will bring new features to the Klarna app globally in the form of product discovery, price comparisons and product reviews. Klarna’s 400k+ global retail partners as well as PriceRunner’s retail partners will benefit from increased website traffic from high intent consumers and optimised marketing opportunities to further drive their growth.
All 200+ PriceRunner employees in Sweden, Denmark and Norway are now officially part of the Klarna family.
David Fock, Klarna’s Chief Product Officer commented: “Together with PriceRunner we already have some exciting plans on how we can swiftly integrate our teams and technology stacks to launch products that enhance the shopping experience for Klarna’s 147m global consumers. We look forward to welcoming our new colleagues to Klarna.
“Klarna and PriceRunner are united in our fundamental belief that tech companies, no matter where they operate, compete on the basis of their own merit with the best products and services to gain consumers’ trust.”
The acquisition further accelerates Klarna’s position, taking it further towards being a viable and competitive alternative for retail partners such as Amazon, Google and Facebook.