Today, PerformanceIN and Talking Influence are over the moon to be announcing the official launch of the inaugural US Partnership Awards.

The brand new awards ceremony, coming to America in Autumn 2022, will reward the absolute best-in-class in partnership marketing. With categories bridging affiliate and partnership, performance and influencer marketing industries, the unique ceremony is the perfect opportunity for you to showcase your achievements.

We’ve got everything covered

The team has ensured that the categories cover everything the industry wants to see. There are more traditional affiliate marketing categories, such as Best Loyalty Partnership, as well as the ever-important Best Data Innovation and Best Omnichannel Performance Marketing Campaign for all you performance marketing professionals.

Partnership marketing is becoming more of an umbrella term for the different areas of the industry, but partner marketing itself is also reflected in more niche categories such as Best Brand to Brand Partnership and Best Content Partnership.

The awards will also recognise winners in brand new influencer partnership categories that have not previously been celebrated at Talking Influence’s Influencer Marketing Awards. Keeping up with the rapid pace of the marketing sphere, we will be awarding excellence for the Best Use of Micro Influencers, Best Use of Celebrity Influencers and of course, Best Use of the Metaverse.    

Make sure to head to the US Partnership Award website to see the full list of categories.

If you would like to see your efforts recognised within these, the entry kit is also now available for you to download. Within this, the team behind the awards has provided you with details of the categories, some tips from the judges, entry deadlines and the all important judging criteria.

Matthew Wood, Founder of the awards commented: “Rewarding incredible partnerships and the teams and technologies that make them so successful will be our mission with our new awards. They are being co-hosted by PerformanceIN and Talking Influence, who for the first time will be joining forces to recognise all that falls under the partnerships umbrella, especially as influencer marketing continues to solidify its spot in the partnerships space.

“With the help of an industry advisory board these past couple of months, we’ve rostered what we believe are a broad set of categories embracing everything from Live Selling (an industry set to be worth $35bn by 2024) to always-on influencer partnerships. 

“The breadth of both the affiliate and influencer industries will make them even more critical for e-commerce brands to recognise and adopt successfully as part of their joined-up marketing and partnership efforts.

“With the entry deadline just a few months away, now is the time to download the entry kit and sit back with your team and clients to put forward your work and pitch up against your peers in the industry this fall.”

The awards ceremony will take place in Q3 in the USA; make sure to sign up to receive the newsletter which will keep you posted with any more updates.