How Brands and Publishers Can Connect Data Without Sharing Data

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Tim Geenen 25 Mar 2022

Opinion

In this article, Tim Geenen, Managing Director, Addressability Europe discusses how brands and publishers can architect their neutral infrastructures to enable a compliant, and privacy-centric transfer of data. With 75% of publishers currently working to ensure insights from audience data informs every decision across their organisation, it’s vital that they put measures in place to keep this data safe…

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Tim Geenen

Tim Geenen is the Managing Director, Addressability Europe at LiveRamp, the global leader in data connectivity. Previously he was the founder of Faktor, a privacy technology company, acquired by LiveRamp in 2019. Tim held leadership roles at GroupM and Improve Digital, where he was responsible for strategy, innovation and partnerships. He also co-founded, and was the chairman of, the first programmatic IAB taskforce in Europe. Currently he serves as a board member for IAB Netherlands.

Tim knows the digital media and technology business inside out, and is just as comfortable in the commercial, operational and technical aspects of the industry. Outside of his high-level roles, Tim is an avid supporter of innovation and education. He loves to help and inspire others and speaks regularly at global events.