Why a Privacy-First Approach is Not a Barrier to Revenue for Publishers

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Tim Geenen 15 Feb 2022

Opinion

Publishers who are leveraging their first-party data effectively are finding that the value of their data puts them on a level with the walled gardens. As publishers look for ways to succeed in the first-party future, developing deeper, more profitable collaborations with brands by leveraging privacy-first, first-party authenticated data is going to be critical to ensuring that they are in the best position to maintain a strong advertising revenue stream.

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Tim Geenen

Tim Geenen is the Managing Director, Addressability Europe at LiveRamp, the global leader in data connectivity. Previously he was the founder of Faktor, a privacy technology company, acquired by LiveRamp in 2019. Tim held leadership roles at GroupM and Improve Digital, where he was responsible for strategy, innovation and partnerships. He also co-founded, and was the chairman of, the first programmatic IAB taskforce in Europe. Currently he serves as a board member for IAB Netherlands.

Tim knows the digital media and technology business inside out, and is just as comfortable in the commercial, operational and technical aspects of the industry. Outside of his high-level roles, Tim is an avid supporter of innovation and education. He loves to help and inspire others and speaks regularly at global events.