The Arising Issue of Proper Attribution

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James Addlestone 09 Feb 2022

Opinion

Correct, proper attribution is of paramount importance. It is a conversation that has been going on for a long time, but many still feel as if there is no known solution. Here to simplify the attribution conversation is James Addlestone. Does it all just come down to ROI?

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James Addlestone

James is the Chief Strategy Officer at Journey Further, a performance marketing agency working with the world's leading brands including Sky, Liberty London, and Virgin Money. He has over 9 years of experience and previously worked at a number of agency groups including Omnicom as Head of Decision Science.