The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies. The popularity of these partnerships is rising. Many brands are in search of new ways to scale their performance marketing in order to drive profit and growth, and brand to brand partnerships can be the answer to this.
In order to equip brands potentially looking to implement these partnerships with the knowledge they need, this exploration, featuring insight from some industry experts, will provide you with learnings from their first hand experience in brand to brand partnerships.
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