The benefits of brand to brand partnerships are obvious, but are still not recognised by some as being a valuable part of marketing strategies. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.

In order to equip brands potentially looking to implement these partnerships with the knowledge they need, this exploration, featuring insight from some industry experts, will provide you with learnings from their first hand experience in brand to brand partnerships…

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