Whereas the affiliate channel has previously been primarily utilised by bigger companies, there are now more ways than ever for SMEs to enter the industry and harness the benefits within their marketing strategies. And why wouldn’t they want to?

As well as more focus on this, as well as diversity and inclusion, Awin’s Adam Ross reported on seeing continued growth of the creator economy as a significant option for brands. A people-first future, focusing on ample communication, partnerships and relationships on a whole is where we are heading, and what will ultimately ensure the benefits of the affiliate channel are widely recognised. Hear what else he had to say in this exclusive interview…

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