For many retailers, the festive period can bring some of the busiest and most fruitful weeks in the calendar. Food and drink retailers are certainly in this category, as crowds of online shoppers look to stock up ahead of Christmas and New Year’s Eve.
In 2020, leading wine brand Laithwaites collaborated with RevLifter on an award-winning campaign that drove +55% CVR and +41% AOV by targeting deal-searching customers with personalised offers.
Transferable to multiple verticals, the strategy relied on the use of RevLifter’s RevPage solution to bring customers back onto Laithwaites’ site and raise their spend in return for a better deal on their purchase.
Case study overview
Laithwaites wanted to appeal to deal-seeking customers over December but without losing margin through conventional forms of discounting.
The brand had the idea of increasing its AOV through offers that reflected what each customer was checking out with.
Read the full case study to learn:
- How personalised coupon pages bring in-market customers back to a website
- Ways of producing incremental results by increasing cart values
- Performance analysis – RevLifter vs traditional coupon publishers