Mike Barclay joins Affise having previously worked for MoEngage, a Gartner leading Customer Engagement Platform that provided AI-driven personalised messaging throughout the customer journey in real-time. He led the company’s expansion into Europe, winning Enterprise and Mid Market customers, increasing customer numbers 4x and revenue over 5x. Mike is recognised as a proven leader at building and executing go-to-market strategies for scale-up technologies.
“Affise continues to expand its presence across the globe to help businesses increase revenue with a transparent and reliable marketing channel. Mike, with his significant experience of leading sales in companies with $10m+ARR, is an important part of this journey to deliver the value of partnerships to more brands,” says Tanya Grypachevskaya, Chief Revenue Officer.
“At times when connecting with customers has been a challenge, underlined by uncertain revenues and stop-start economies due to the pandemic, marketers have been hit with a huge spike in CPM prices. Some may see that as a cyclical issue, yet it highlights the ever-increasing need to have more options and control over your ability to tap into your audience, wherever they are. Affise is perfectly placed to help brands with this ongoing challenge and to enable them to increase ROI from HLTV potential customers. I am proud to join the team to help deliver that!” says Mike.