Acceleration Partners today announced the opening of a new business entity in Germany, which has the fifth largest e-commerce market in the world. The newly formed organisation will increase support for AP’s clients, giving access to industry experts who understand local market nuances, speak the native language and have existing in-country partner relationships.  

Helen Southgate, EMEA and APAC Managing Director at Acceleration Partners said: “A key factor of successful partnership programmes for our clients is having expertise on the ground. AP’s new entity is a continuation of our commitment to better serve clients across Europe and meet the growing demand for partnership marketing globally. We’re excited to now have a presence in the progressive German market where we see a huge potential for growth and innovative partnerships.”

The new entity comes at a crucial time. AP has been experiencing a spike in demand for partnership marketing support across Europe. This is promising for the industry as a whole – we’re hoping that soon it will be a more accepted and widely used form of marketing across the globe.

If you’d like to find out more about the increase of partner marketing across the world, check out PI LIVE Advanced 2022.