On 19-20th October 2021, TikTok will attend PI LIVE London as official sponsors, alongside Awin, Partnerize, Similarweb, Bravo Savings Network, CJ, Redbrain and Best Direct.

TikTok is ubiquitous within the news of late, especially on PerformanceIN as we discuss the convergence of influencer and affiliate marketing. The app’s popularity has boomed during the pandemic, and it has been there to provide entertainment to its multi-millions of users, as well as becoming a huge platform for influencer marketing.

Alex McIlvenny, Head of Growth Partnerships at TikTok and Rhys Westwell, Head of Social at Performics @ Zenith will discuss ‘How Community Commerce is Driving New Kinds of Shopping on Digital Platforms’ on day one of the show.

It seems TikTok’s usership has grown at an incredible rate, with lots of brands finding themselves using the platform as a way to draw in customers without even planning it. In their session, Alex and Rhys will discuss the ways that TikTok is now aiming to encourage more brands to place themselves on the platform, through organic trends.

Network on the TikTok Terrace

The TikTok Terrace will be the place to enjoy a glass of fizz, or a snack to recharge, as you join fellow attendees to network in TikTok’s official meeting area.

And be sure not to miss out on this – at the end of day one, sundowners drinks will take place on the TikTok Terrace from 5-6pm, which will give you the ultimate chance to get those conversations in with your peers before moving on to the afterparty.

Alex McIlvenny said: “Changing consumer behaviour accelerated over the last 18 months and is here to stay, and with an ever-growing number of shoppers turning to digital platforms for both inspiration and product discovery; there’s much to be excited about when it comes to commerce. Brands are not bystanders in this, they are an important part of the experience and online communities love engaging with the brands they’re passionate about.

“For marketers, there’s a growth opportunity to tap into the big trends of the day to achieve their business objectives. We’re delighted to be partnering with PI LIVE to be a part of these important conversations as we mark a return to real life events and engagement with the performance marketing industry.”

The excitement for #PILIVELDN21 is mounting, so you’ll want to snap your tickets up right away. Purchasing your tickets now means that you will save £100 off of the final price. The countdown to the show has begun!