The announcement of Mail Privacy Protection by Apple in June this year could have a significant impact on email when it comes to tracking. The MPP feature will hide users IP addresses, meaning senders will no longer be able to accurately track email engagement.

Whilst it will take some time for people to update their iOS, this change will likely kick in when the deprecation begins. 

As an email sender, does this mean I won’t be able to track opens for Apple Mail users?



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