RevLifter announced the appointment of Andrew Rooks as its first-ever Chief Revenue Officer. Boasting extensive global experience and a vision for delivering uniquely effective solutions for clients, Rooks will help the organisation further accelerate its global expansion efforts. Prior to RevLifter, Rooks served as Vice President of Global Revenue Operations, Sales and Sales Development for cross-channel customer engagement solution provider Cheetah Digital. After a highly successful tenure, Rooks was made Vice President of Marketing and Sales for Experian in the UK and Ireland, where he spearheaded growth by leading key functions including new business, client success, and marketing.
Andrew commented: “I am proud to be joining the RevLifter team as we work to transform e-commerce through the power of one to one personalised deals and content. As someone who has been active in the personalisation space for many years, I am so pleased to be part of a team delivering solutions that are both unique and proven effective across more than 100 leading global brands.”
Global affiliate and partnership marketing firm, Silverbean, has appointed Damian Hall as Global Managing Director, to sit alongside his current responsibilities as COO. He has been with the business for seven years, having initially joined as a non-executive director. In the role, Damian will manage Silverbean’s growth across the globe. He will also be directly responsible for leading the firm’s people development plans.
Damian said: “We are growing rapidly across the world, so my focus is developing our leadership and management teams through a world-class development programme. I’ll also look to hire brilliant talent and fast-track their progress to help them become outstanding at their roles.
“Part of my role now is to create an environment at Silverbean where every single one of our people is given the opportunity to realise their professional potential, and to support them in doing so.”
Performance marketing agency, Journey Further, has appointed James Addlestone as its new Chief Strategy Officer. James will join the executive team and lead strategy for the Leeds, London and Manchester agency, working to deliver on the business’s global growth plans.
James began his career in strategy consulting and data science at Deloitte, before moving to a number of agency groups including Interpublic and Omnicom. He departs his role as Head of Decision Science at RAPP to join Journey Further.
James said: “I’m absolutely delighted to be joining the Journey Further team. From my first interaction with the agency, it was abundantly clear why they are rated one of the best places to work in the UK, and why they are the fastest growing agency in Europe; because they really do live their values.
“I feel privileged to be joining such an ambitious, forward-thinking agency on their journey.”
Killi Ltd., supplier of compliant consumer data, announced the appointment of Susan Mandell as Vice President of Sales. Mandell will report directly to Neil Sweeney, Founder and CEO of Killi, and be responsible for growing the revenue line for all products of Killi.
In her role, Mandell will oversee Killi’s sales operations and team, both domestically and internationally, focusing on the execution and development of comprehensive sales strategies while driving increased velocity amongst the group. With her deep expertise in sales within the consumer data and technology space, Mandell will serve as a critical contributor to Killi’s management teams and key business stakeholders.
Susan said: “What attracted me to Killi was the team’s laser-focused passion for educating consumers about how and where their data is used online.
“The potential impact Killi has not only on the consumer market but also with brands and advertisers is immense, especially as policies and the market continue to evolve. We’re all consumers, and for me, it’s imperative to be able to provide consent regarding how my data is used.”
Merkle has appointed Andy Ankrah to Head of Technology Consulting, leading a new UK practice that aims to drive business value through technology investment and optimisation for clients.
Previously Senior Director of Solutions, Merkle EMEA, Ankrah founded a similarly successful Customer Experience Optimisation (CXO) practice in the UK, which led global deployment of new technology for clients such as Stanley Black & Decker and Volkswagen Group.
Andy commented: “CXM requires us to make sense of a complex and fragmented landscape. This new practice will help clients slice through complexity to articulate what they really need. Ultimately, helping them accelerate and scale business value through technology and data delivered through outcome-based models.
“Having joined Merkle seven years ago as a graduate, I have always enjoyed digging deeper into client strategies to find efficiencies and optimisations in how we deliver. I’m thrilled to have the opportunity to build and lead this technology practice, which will allow us to focus on providing those strategic support services at scale.”
Impact has announced the opening of an office in the centre of Stockholm, Sweden. To spearhead the organisation’s expansion in Sweden, Marcus Ericson has been appointed Country Manager. An online marketing veteran with around 15 years’ experience, Marcus has worked with a range of companies to help engage and activate customers in a rapidly changing technical landscape. He will support a growing roster of Swedish clients including iDeal of Sweden, Mapiful and Starstable.
Having worked for many years at companies including Meetrics, Just Eat and Tradedoubler – in roles such as Product Manager, Country Manager and Head of Publisher Sales – Marcus will report to Frederic Taillier, Impact’s General Manager, Nordics.
Marcus said: “Growing numbers of companies are recognising the need for partnership automation, and I’m delighted to help build the knowledge around Impact’s pioneering technology whilst helping to engender more successful partnerships across Sweden and the wider Nordic region. We have a great platform to help our clients succeed and I’m excited to get our message out there, supporting a variety of brands as they turbo-charge growth.”
Taboola announced a partnership with DoubleVerify. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the quality of where their ads are placed.
Mark Zagorski, CEO of DoubleVerify said: “DoubleVerify’s brand safety and suitability solution enables brands to align their advertising dollars with suitable content, which improves performance.
“Extending turnkey access to our solutions across Taboola’s environment will help global brands build confidence in their media placements and achieve a higher rate of contextual content suitability. This, in turn, helps create a stronger digital ecosystem where advertisers are able to support premium publisher inventory while safeguarding brand equity.”
Adam Singolda, CEO and Founder, Taboola said: “Many of today’s advertisers require a nuanced approach to brand safety and our reach, coupled with DoubleVerify’s ability to offer different tiers of safety and suitability within different categories, is uniquely valuable.
“With shifts in how consumers view ads online and the growth of ad spend after last year, advertisers deserve peace of mind that their ads are running alongside the content they prefer. DoubleVerify is an innovator in the realm of advertiser trust, and as we bolster our suite of brand safety offerings, partnering with them was a natural fit.”
Global influencer and content platform Vamp announced the appointment of Gabriele Famous as CEO.
Previously Chief Marketing Officer at Trustpilot, Famous brings extensive experience leading and scaling global technology organisations including Salesforce and Zendesk to her new role.
Gabriele said: “With 4.2 billion global social users spending an average of 2 hrs 25 minutes each day on social networks, there’s never been more demand for effective social advertising. That’s why it’s so important that brands have the right technology to scale their conversations with customers and build trust.
“Vamp has an incredible track record across Australia, Asia, the Middle East and Europe, in delivering beautifully effective content for leading global brands. The platform puts the power of social communication at a brand’s fingertips and allows them to harness it in a fast, efficient and scalable way. Its intuitive nature will allow Vamp to grow, enabling more marketers, of all abilities and budgets, to run influencer campaigns.”