Available in the Partnerize platform’s Discover recruitment and activation engine, the partnership will provide marketers with unrivaled competitive intelligence and granular audience insight for an additional 3.5 million content, loyalty, and coupon partners, enabling marketers to find and convert their target audience at scale.

Matt Gilbert, Partnerize CEO said: “One of the largest obstacles historically preventing the partnership channel from fully delivering on its critical role for brands, agencies, and publishers has been the lack of a scaled, high quality, transparent, and diverse marketplace that automates discovery and recruitment.

“Our integrated partnership with Publisher Discovery enriches the supply side database available in-platform and is yet another evolutionary milestone in improving the relevancy of partners in the broader ecosystem.”

Publisher Discovery is joining Partnerize’s existing influencer and content discovery solution ecosystem, further demonstrating the organisation’s commitment to category innovation. In 2020, content partners experienced a year over year revenue increase of 75% with Partnerize, validating the partner type’s contribution and demonstrating their role as a key contributor to dynamic partner programs.

As of Q3 2021, marketers leveraging Discover will have expanded access to the broader digital ecosystem for enhanced partner diversification capabilities. The integrated partner discovery and activation functionality will enable marketers to easily automate optimisation of their performance-based partnerships at scale to create critical operating leverage. The partnership also facilitates richer opportunities for partners to secure revenue streams by monetising content with the increasing number of brands investing in the channel.

Chris Tradgett, CMO of Publisher Discovery commented: “Driving profitable growth starts with cultivating relevant, mutually beneficial partnerships – a core tenet of Publisher Discovery.

“Partnerize’s shared vision for scalable discovery, recruitment and activation of right-fit partnerships made the decision to create a SaaS provider exclusive partnership easy, and we’re excited for the efficiencies that our integration will create in driving optimal business outcomes for growth marketers.”