Being a part of the judging panel for the IPMAs is an incredible way to share your expertise and insight on the industry and help determine the winners of the awards.

The team is currently on the search for the industry’s brightest, most respected and experienced members to judge entries from across the globe.

The awards have been recognising exceptional campaigns and partnerships for over 15 years, and each year  they evolve based on industry feedback and understanding of where our incredible industry is heading.

The Global edition of the Performance Marketing Awards was launched five years ago. The esteemed panel of over 30 judges recognises and rewards activity that goes above and beyond, pushing the boundaries of results driven and performance marketing whilst encouraging creativity, innovation and partnerships.

This year, the team is launching new categories including Best Social Commerce Campaign and Best Use of Performance during the pandemic, as well as bringing back Best Lead Generation Campaign, and have evolved Best Use of Programmatic Advertising.

The Rising Star Award has also been introduced and rebadged as the One to Watch category.

How does it work?

The carefully selected members of the panel are vetted to avoid any conflicts of interest. They will use the same set criteria for individual scoring, and once all scores have been collated, a virtual judging day will take place to discuss, dispute and decide upon the winners. 

In certain cases, the judges may award highly commended entrants for exceptional work which may have narrowly missed out on the main prize.

What does it take to be a part of the panel?

As a judge, your duties will include scoring the campaigns based on planning, innovation, creativity, execution and the results they achieved. This means you must have a strong knowledge of the industry and what it means to be all of these things.

A passion for the performance marketing industry is absolutely key – the team are looking for people who are eager to champion the industry’s talent.


Members of the panel are eligible to submit entries for their company, however, they will be excluded from judging these categories.

The team does not accept applications or nominations from individuals working for affiliate networks or SaaS tracking providers.

If you think you or someone you know has what it takes, you must be free to review submissions between 9-16 August 2021, as well as the virtual judging day on September 1. Nominate yourself or a nominate a peer to be considered for the panel.