Global brand and design consultancy Landor & Fitch has appointed Matthew McNerney as Creative Director of Experience of New York Landor & Fitch.
In McNerney’s role as the Creative Director, Experience, he will be leading all Brand Experience Transformation projects in the New York studio. He will also support clients as they continue to navigate today’s hybrid environment and create seamless brand experiences for consumers. McNerney will report to Alasdair Lennox, Group Executive Creative Director of Experience, Americas at Landor & Fitch, and have 10 designers reporting to him as the Creative Director.
Alasdair Lennox, Group Executive Creative Director of Experience, Americas at Landor & Fitch said: “As we continue to grow our New York studio, we are thrilled to welcome Matthew to Landor & Fitch. Matthew has already left a major impact on the industry, and his ability to create immersive moments through strategic storytelling will transform the future experiences of our clients’ brands.”
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Wawa, a chain of convenience stores and gas stations, has selected Performics, the performance marketing engine of Publicis Groupe, as its digital AOR, handling digital media strategy, planning and buying across Wawa’s 900+ U.S. locations. Performics will be responsible for paid search, e-commerce strategy, SEO and programmatic display, in addition to leveraging Advanced Analytics, proprietary media buying/optimisation technology and an intent-based communications architecture.
Todd Miller, Wawa’s Senior Director of Brand Strategy and Experience, commented: “We’re working towards digital transformation in order to create exceptional experiences that provide boundless convenience and personal connections for our customers. We’re excited to partner with Performics on this journey, leveraging their expertise in creating digital ads and experiences that fulfill our customers’ intent.”
Paul Tibbitt, Performics CEO, commented: “Our mission for Wawa is to harness data and digital intent signals to find the right person with the right media, content and creative message. We couldn’t be more excited to be working with Wawa on its path towards digital transformation.”
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Percept, the independent digital media quality assurance platform, today announced the appointment of Dominic Trigg as CEO. Trigg will use his extensive experience in scaling advertising, marketing and programmatic companies to grow Percept’s business with brands and agencies. Percept’s clients include Vodafone – a relationship now in its fourth year and holiday companies such as Haven Holidays, whilst strategic partners to Percept include leading consultancies.
Dominic Trigg explained: “It’s never been more important for marketers to have accountability on their ad spend, but they face problems. Understanding how effectively a campaign is set up in search, social and programmatic is complex and by focusing primarily on clicks vs spend, other factors which may save money, deduplicate effort and provide greater and more effective impact may be missed. I am delighted to be on board and looking forward to working closely with our clients to interrogate their current spending and support the drive for greater effective use of their digital budget.”
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IRIS.TV, the leading video data platform, has announced the appointment of Stuart Keith as Vice President of Publisher Partnerships for the EMEA region.
Stuart brings over 19 years of experience across the Tech, Media and Telco industries, and is responsible for establishing the company’s EMEA presence and working with premium CTV and online publishers to grow supply of video-level data.
“I am thrilled to have joined IRIS.TV,” said Stuart Keith. “As we head towards a cookieless world and face the challenge of anonymised consumers, publishers are increasingly likely to turn to contextual strategies to drive value and profitability of their content. I am excited to be part of such a forward-thinking business that is uniquely positioned to capitalise on the tremendous growth in online video viewership, by providing a trusted, video-level data platform for publishers/broadcasters and helping them better monetise their content assets.”
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Digilant, an omnichannel advertising services company, today announced it has appointed Sandra Abi-Rashed as VP of Client Services to support business momentum, accelerated growth efforts for clients and the company’s overall commitment to driving omnichannel excellence.
Abi-Rashed brings more than two decades of experience in digital media, marketing and publishing, on both the client and agency-consultancy sides.
“As the need to activate consumer data and insights becomes increasingly important, it’s essential to have a team like Digilant to stay lockstep with today’s marketers and help clients with their omnichannel media planning, buying and reporting to break silos in the media chain,” Abi-Rashed said. “Digilant and I share a passion for breaking silos in the media chain and using algorithms to increase business performance, and I’m looking forward to working with the team on new and existing clients alike.”
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Due to its continued and sustained growth, award winning referral marketing technology Soreto has expanded their team by hiring Liam James and Sophie Larger, both as Business Development Managers, from Awin and Savoo respectively. Liam will be responsible for new business generation in the UK, with Sophie leading our efforts across EMEA.
Liam said “I am thrilled to have joined the team at Soreto. Its great to be part of a business with great growth aspirations and looking forward to seeing what the future brings.”
Sophie said “Being part of the affiliate industry for over 6 years, it was a great opportunity to join this amazing and visionary company as an International Business Development Manager. I look forward to helping them continue to deploy the solution oversees and be a big part of the company’s international growth.”
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Index Exchange, one of the world’s largest independent ad exchanges, today announced it has hired Michael Mullaney as Vice President of Buyer Development in EMEA.
“I am thrilled to have Michael join the Index Exchange team, where he’ll lead our continued expansion with buyers across EMEA” said Evan Krauss, Senior Vice President, of Buyer Development at Index Exchange. “Michael’s deep digital experience and relationships will help buyers find the most efficient path to their audiences and supply partners which will help maximise growth opportunities for our partners on both sides of the ecosystem.”
Mullaney said: “Index Exchange has grown to become one of the largest ad exchanges in the world by providing consistently innovative solutions, using transparency as a vehicle to drive results for buyers and publishers alike.
“I’m looking forward to joining Index Exchange at a pivotal stage of growth, and to help further evangelise programmatic across EMEA.”
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Hivestack, today announced the appointment of Aileen Ku as General Manager, China, based in Shanghai. Reporting to Troy Yang, Managing Director, North Asia, Ku will be responsible for driving revenue, growth and strategy focused on channeling incremental advertising dollars into China and also helping Chinese brands to activate on DOOH screens all over the world.
Troy Yang, Managing Director, North Asia at Hivestack said” “I am delighted to welcome Aileen Ku to the team. Aileen’s experience will play a key role in expanding our long-term growth strategy in China as she helps to partner with Chinese media owners, domestic DSPs, data partners, brands and agencies to build up the programmatic DOOH ecosystem and adapt our offerings for the China market.”
Aileen Ku, General Manager, China at Hivestack commented: “There is a massive opportunity for programmatic DOOH in China and I’m thrilled to be joining a company that is driving its adoption by delivering the data-driven choices and effectiveness that global brands need right now and facilitating the connection with premium media owners in the region. I’m looking forward to using my experience to build on Hivestack’s success in China to date and continue to position the company at the forefront of this fast-growing industry.”
Congratulations to all of the recent Movers and Shakers. There’s lots going on in the industry, and with so many talented individuals, it’s positive to see their expertise being implemented to aid success. If you would like to submit somebody you feel should be featured in June’s Movers and Shakers, please use our Typeform.