Following lengthy debate and deliberation by the judging panel, we are excited to announce the official 2021 Performance Marketing Awards shortlist.

This year shortlisted entrants demonstrated smart collaborations with emerging CPA driven technology publishers, in addition to a significant shift in the way data was used and combined to drive results.

As you would expect, COVID-19 provided its own challenges for brands, and judges were impressed with the way many partnerships pivoted at pace to sustain or even surpass pre-covid KPIs. The impressive teamwork demonstrated by the shortlisted entrants cements how effective, diverse and nimble the channel can be for brands.

Richard Lane, UK Lead of the eBay Partner Network, and one of our judges, said: “The judging day was again a seamless operation from the PerformanceIN team. I genuinely value the experience of not only having visibility into the amazing activity but helping to contribute towards recognising the best in class. The fact that there were so many close decisions proves how strong the entries were this year.”

Matthew Wood, founder of the awards adds: “As more companies embrace results-driven marketing, judges were surprised by the sophistication and integrated thinking behind the campaigns”

“Our 15th edition of the awards saw a large increase in applications year-on-year despite the pandemic, and to reach the shortlist is a huge achievement – congratulations to everyone who made the cut’”.

Industry choice voting

Industry choice voting is also now open! As in previous years, voting will be used to determine the winner of the Industry’s Awards.

The voting categories are:

  • Industry’s Choice of Publisher
  • Publisher’s Choice of Network

As per last year, there will be the one vote per company rule in place. This year, however, voters will need to be pre-approved and fully identifiable.

To vote for the Publisher’s Choice of Network, the voter must be a publisher. However, with the Industry’s Choice of Publisher, anybody from the industry is able to cast their vote.

If you’d like to be a part of making the all-important decisions, don’t forget to register to vote; voting opens on June 7 and closes on June 10. 

Rising Star Award

The Industry Rising Star Award will return once more to highlight the next generation of performance marketers ready to take the industry by storm. We also have some exciting new developments for this category that we look forward to announcing. The shortlist for the Rising Star will be released on June 7; with voting to begin the same day and end on the 10th. 

You will not need to register to vote for the Rising Star, however stay tuned by signing up for our newsletter – you don’t want to miss out on having your say about who wins!