Now more than ever, modern partnerships are essential to driving business growth. Today’s modern consumer rejects advertising and at the same time, big tech and ad tech is completely cannibalising digital advertising. But how can we focus on helping publishers, brands and their agencies create a better customer experience while driving business growth across the board through modern partnerships?

Florian Gramshammer’s PI LIVE Global keynote session explored the innovation, collaboration, partnering and disruption that is required to advance the partnership ecosystem. In the presentation, you’ll learn about how the growing partnership ecosystem can create growth, the role technology plays supporting brand, agency and publisher, how to create a mindset of collaboration and innovation and more.

If you found Impact’s keynote engaging and insightful, make sure you check out the roundup of each day’s sessions.

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