Awin’s CEO Adam Ross explored why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth. With Awin growing by an even higher percentage, Adam discussed what the reasons behind this endorsement of the paid for performance channel are.
In this presentation, hear about the four main factors that have catalysed change, and how the affiliate renaissance is being embraced in a variety of creative ways. Whether it’s big brands outsourcing innovation, mass media publishers employing a multimedia approach or a surge in interest from micro-SMEs, this is a valuable insight into the themes that are leading to the reinvention of the ultimate acquisition channel.
If you found Awin’s keynote engaging and insightful, make sure you check out the roundup of each day’s sessions.