Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

USPA 2025 Winners Revealed: Recognising Top Partnerships

After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.

Influencer Marketing Creator Economy

Creator Compass: France

Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.

Creator Economy Influencer Marketing

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.

Creator Economy

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.

Creator Economy

Industry Reacts to Google Third-Party Cookies Reversal

Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.

Creator Economy Influencer Marketing Newsdesk

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Brand new creator agency Bobbie launches at PI LIVE x IMS USA.

Newsdesk Influencer Marketing

Omnicom Media Group Unifies Influencer Marketing Under Creo Brand

Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.

Creator Economy Newsdesk Influencer Marketing

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships

Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.

Creator Economy Influencer Marketing Newsdesk

BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive

BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.

Influencer Marketing Creator Economy

Creator Compass: Germany

Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?

Influencer Marketing

Coachella 2025: The Best Brand Activations in Week One

Here’s a look at some of the best brand activations in week one of Coachella 2025 - prepare to be wowed.

Affiliate Partnerships Performance Marketing Newsdesk Partner+

German Affiliate Network belboon GmbH Files for Bankruptcy

The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.

Affiliate Partnerships Performance Marketing

Five Smart Ways to Use AI in Affiliate Programme Management

AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.

Affiliate Partnerships Newsdesk

Incubeta Partners with TopCashback to Strengthen Paid Search

Representatives express excitement towards the new “sustainable” approach.

Influencer Marketing Creator Economy

Huge Crackdown on Financial Influencer Marketing in South Africa

The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.

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