RevLifter, the technology provider transforming e-commerce growth rates through hyper-personalised deals and offers, has bolstered its APAC operation by launching a new office in Hong Kong.

RevLifter is now poised to help more brands exceed goals for AOV, acquisition, revenue, and conversion rates through its platform, which uses behavioral and contextual data to serve hyper-personalised incentives across the entire e-commerce journey. 

Its solutions, which include on-site overlays and hyper-personalised offer pages, are revolutionising the digital deal space by enabling retailers like HP, Harvey Nichols, New Balance, EE, Uniqlo, and ASOS to swap their blanket methods of promotion for strategies that better serve their customers and unique goals.

After increasing online revenue and profitability for 100+ brands across EMEA and the US, RevLifter will now capitalise on rapid growth for online purchasing within markets like Australia, Singapore, Japan, and China. The company’s new division will be headed up by Charles Alston, who joins as APAC Partnership Director. 

Alston commented: “RevLifter brings a genuine competitive advantage for e-commerce brands across all verticals. Most retailers share common challenges but their one-size-fits-all promotions can actually have a negative impact on things like margin and customer experience. RevLifter is transforming the way these companies think about deals and offers through hyper- personalisation, and I see enormous opportunity for its technology within the APAC region.”

RevLifter’s move into Hong Kong arrives just one month after its expansion into France, which saw the opening of a new office in Paris. Its solutions are currently being used in nine markets and supported by teams in North America, EMEA, and APAC.