VoucherCodes.co.uk, leading savings site and Gold Sponsor for the Performance Marketing Awards 2021, has reported a successful first year for its NHS platform, having driven £5.6m in sales for its brand partners since launch in May 2020.
Launched at the start of the Covid-19 pandemic, VoucherCodes’ NHS platform was created to provide NHS staff with exclusive discounts, whilst also providing brand partners with a way to reward NHS workers for their hard work on the front line against the virus. In its first year alone, the platform has saved NHS staff £970k as they shopped online throughout the pandemic.
Using bespoke verification technology in order to function as a gated offer platform, the page is accessible only to those with valid NHS email addresses – allowing brands to confidently run extra special NHS discounts securely. In just a year, VoucherCodes has partnered with 230 brands to offer over 500 NHS-exclusive savings.
To show further support for NHS workers, VoucherCodes has donated 10% of money made from the platform to NHS Charities Together, an organisation representing, supporting and championing over 140 NHS charities nationwide.
Angus Drummond, Senior Director, Commercial at VoucherCodes.co.uk comments, “We’re thrilled to announce such a strong performance from our NHS platform’s first year. The team at VoucherCodes worked incredibly hard to launch the platform in just four weeks at the beginning of the pandemic, in order to begin rewarding NHS workers as soon as possible during a relentless period of the pandemic. Seeing how much value we’ve been able to save for NHS staff, and also drive for our brand partners in a very challenging past 12 months is a real moment of pride for the VoucherCodes team.
“It goes without saying that the past year has been one of the toughest for all of us in so many ways and we’re looking forward to what we hope will be a more positive year ahead. However, it remains incredibly important to us to continue supporting our valued brand partners and NHS users through the NHS platform, which will remain a core focus for the business in its second year and beyond. ”
Simon Porter, Digital Marketing Manager at Ann Summers adds, “Working with VoucherCodes on its NHS initiative over the past year has been a brilliant experience. We’ve seen strong sales as a result of the exclusive NHS codes, and particularly in 2021 we’ve been blown away with how our NHS offers have performed for both revenue and AOV. It’s brilliant that these offers are helping so many NHS staff to save money, we look forward to continuing to work with VoucherCodes on its NHS initiative for the foreseeable future.”
Kyla Downton, UK Digital Marketing Manager at Boden concludes, “During the pandemic we’ve seen such brilliant results from VoucherCodes’ NHS platform. Being able to reach a new customer base securely has proven incredibly valuable in helping us to drive new customer acquisition and sales. Working with VoucherCodes has meant that we’ve truly connected with NHS staff over the past year and we can’t wait to see what we can achieve together in the future.”