What Do I Need To Do To Get Involved?

We want to make sure that you have everything you need to make the most of this year’s International Performance Marketing Awards, so we’ve put together this handy step-by-step guide with everything you need to know!

Take a Look at Our Brand New Categories

Included this year are new categories for Social Commerce, Programmatic Advertising, and Best Brand Performance Campaign, as well as ‘One to Watch’, which will recognise exceptional changemakers who are pushing the boundaries of performance marketing across the globe. 

There’s also the Best Use of Performance during COVID. This category aims to celebrate the achievements of those who have successfully adapted their strategies and navigated the pandemic, benefiting both customers and the brand.

Visit the IPMA website for the full list of categories.

Download Your Entry Kit

To help celebrate your company’s achievements, we’ve created a helpful entry kit packed full of insights and advice – be sure to check out our judge’s ‘top tips’ on what makes a winning entry. There’s also a handy spreadsheet containing the judging criteria – download this now and start planning with your team.

Submit Your Entries

Here are the all-important dates you need to remember: 

  • Earlybird Entries Close – 01.07.21
  • Regular Entry Deadline – 08.07.21
  • Last Chance Entry Deadline – 22.07.21

Please remember the campaign or activity must have taken place between 01.04.20 – 15.07.21. This has been extended from the usual 12 months due to the pandemic.

Once you have your submissions ready, upload them to our online portal where they’ll be forwarded to our Judging Panel. 

The shortlist will be announced on Thursday 16th September 2021.

Make Sure You’re Registered to Vote

As in previous years, voting will be used in conjunction with the judges scores to determine the winner of Best Affiliate Network, Best SaaS Platform and Best Performance Marketing Agency.

This year, you will need to register to vote in our voted categories. This enables us to qualify every single vote, and allocate scores based on company size, revenue and other data points, whilst still counting the votes of smaller affiliates and partners. There will be one vote per company, with full details of how to register to vote being announced in the coming weeks, so stay tuned by signing up for our newsletter.

Get Ready For Our Live In-Person Event!

We’re back – in person – and we cannot wait. Get your gladrags at the ready – and for real this time – as the fifth edition of the International Performance Marketing Awards will be held at an exciting new venue on Monday 18th October 2021. It promises to be an exceptional evening of networking and celebration of who’s who in performance marketing. The IPMAs will once again take place the night before PI LIVE London begins, kickstarting a week of all things performance.

Check out our stunning new location; The 5* Landmark Hotel, London.

Need some inspiration?

Download last year’s Book of the Night to see the 2020 winners; learn why they won from the judges to find out how you can take home the trophy this year. 

For any help or guidance on writing your entries, please reach out to our Project & Events Manager, Harri Edwards.