Fashion retailer, White Stuff, has appointed Journey Further to handle its performance marketing activity. Journey Further, which has offices in Leeds, London and Manchester, won the account following a competitive five-way pitch. It will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels.
Seb Villien, head of e-commerce at White Stuff, said: “Journey Further impressed us with its data-driven approach and we’re looking forward to further developing our customer-centric strategy with its support.”
Chris Rowett, paid media director at Journey Further, said: “We’re really excited to be working with such a well known brand, and a great fit for our experienced paid media team.
“The team will relish the opportunity to discover the business objectives of White Stuff and help translate those into a modern paid media strategy. We will be aiming to support them online with performance and brand activity, as well as helping drive store footfall post Covid as they look to drive growth in multiple territories.”
Rakuten Advertising announced that Anthony Capano has been appointed managing director for North America, and Rakhee Jogia will succeed Capano as international managing director. Capano and Jogia will focus on growing the global performance marketing and advertising leader through unparalleled client strategy and service, technology innovation, inventory expansion and strengthening partnerships with brands and publishers around the world.
“Anthony and Rakhee have driven significant growth for our advertiser and publisher clients worldwide. Their extensive experience delivering new and incremental revenue opportunities will continue to position us as the best partner for marketers seeking to reach new and global audiences,” said Jeff Wender, chief revenue officer for Rakuten Advertising.
“Anthony’s inspiring leadership style and deep performance marketing and media expertise will help us achieve our ambitious North America growth strategy. Rakhee’s laser focus on advancing commercial and publisher relationships will ensure that we’re delivering the highest level of service and strategy to our global partners.”
Landor & Fitch, the global brand transformation company, has announced the promotion of Amal Atallah to general manager of its London studio. Atallah will be responsible for delivering brand transformation for clients, whilst continuing to establish the London studio as the go-to agency for brand-led growth. Her role will also see her driving forward Landor & Fitch’s world-class creative across an expansive range of categories and briefs, including brand-led sustainability, culture and workspace, and brand experience.
Atallah has more than 18 years’ experience leading large scale-research brand and experience projects for some of the world’s biggest brands including Accenture, Covestro, PepsiCo and Nestlé. She has previously held roles in business consultation across a number of clients in the MEA region, before joining the team at Landor Dubai in 2011. She transferred to London in 2014, leading the regional client services teams prior to her appointment as general manager of Landor & Fitch London.
Unified targeting company Semasio today announced that Volker Ballueder has joined as head of sales and client development for EMEA, where he will be driving further client expansion and building a sales structure to grow Semasio among new and existing clients.
Ballueder joins the Semasio team with decades of experience in leadership roles at the world’s largest media agencies and leading technology platforms, at which he led operations rollouts, developed acquisition strategies and managed large, global teams with revenues in the tens of millions.
“As the targeting landscape becomes more complex and fragmented, the sales leadership role increasingly becomes that of a strategic consultant. That skillset and experience is what Volker brings to the table,” said Kasper Skou, CEO and co-founder of Semasio. “He will not only bring those assets to the company but also proliferate them through the organisation.”
Havas Entertainment, part of Havas Media Group, has announced the appointment of Sarah Leccacorvi to the newly created dual role of head of creative and content, and joint head of JUMP, the content and partnerships division which now sits within the recently launched entertainment offering.
Leccacorvi joins Havas Entertainment following six years at O2, where she was most recently head of content, responsible for defining and setting out the strategic direction for the telecoms brand’s content team.
In her new role, Leccacorvi will head up creative and content at Havas Entertainment while jointly running JUMP’s 50-strong team alongside its other joint head, Terri Squibb, who is also head of partnerships.
“I’m looking forward to returning to the agency side, harnessing my brand learnings and supporting a great team to evolve an already strong agency, to meet the demands of today’s clients. I think the pandemic has highlighted the strength of content and how it can successfully connect brands with their tribes more authentically, and I’m excited to see how we can achieve this in new ways for the clients we work with.”
Flashtalking announced the appointment of James Whitbread as its JAPAC sales director.
Whitbread brings with him over 17 years’ media experience across various ad tech, digital and programmatic digital out-of-home (DOOH) businesses, where he has worked with major brands and agencies.
In his new role at Flashtalking, he will be responsible for driving revenue by developing strategic solutions for clients and agencies using Flashtalking’s suite of ad management and analytics capabilities. He will work with advertisers, agencies and ad tech partners to increase sales, ensure more effective deployment of ad spend, and improve operational efficiency in markets across the JAPAC region – including Singapore, Thailand, Malaysia, India, Japan, Indonesia, along with Australia and New Zealand.
Commenting on his appointment, James Whitbread said: “I am delighted to be joining Georgia and the Flashtalking team at such a key stage of their JAPAC, Australia and New Zealand expansion plans. As we move into a world where cross-device, people-based marketing is essential, many industry leaders across the region are stressing the importance of investing in sophisticated ad tech stacks which allow for seamless integrations with multiple partners.”
Zefr has announced the appointment of Kelsey Garigan as executive vice president, head of North American sales.
Kelsey has been a key member of the Zefr team since 2012, helping the business sell and launch its first ad campaigns before being elevated to West Coast vice president. In her new role as EVP, head of North American sales, Kelsey brings her extensive knowledge of business operations and a wealth of sales experience to spur the growth of Zefr’s video solutions across the US and Canada.
“Kelsey Garigan is an exceptional sales leader, and we’re thrilled she will be heading our North American sales team,” said Toby Byrne, president of Zefr. “She recognises the profound impact brand suitability and content adjacency across video platforms can have on brand success, and her invaluable expertise will help further accelerate the company’s growth.”
Incubeta announced the appointment of Tom Smith as marketing director in the US. As an experienced digital marketing strategist with more than 15 years of experience, Smith will originate the role of marketing director at Incubeta in the US market. Critical in the centralisation of US marketing activity for Incubeta, Smith will be responsible for delivering a marketing and communications strategy that unifies the three Incubeta groups under one brand identity following the digital media agency’s rebrand. He will also further build and strengthen Incubeta’s presence in the US market, as it continues on its rapid growth trajectory.
He commented: “It’s fantastic to be joining a company during such a tremendous period of growth. Incubeta is taking great strides to develop new technology and services to deliver high quality, engaging and impactful campaigns on behalf of its clients to help them grow and succeed. I’m excited to start showcasing the success of the amazing and talented team in the US as the company continues to develop and thrive.”
Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, announced the appointment of Marc Lauriac to managing director, Continental Europe. With more than 15 years of experience in the media, digital and advertising industries, Lauriac will originate the role of managing director as the company’s success across the continent expands.
He commented: “It’s a really exciting time to be joining Sourcepoint. Its recent momentum is remarkable and it’s clear the company’s new technologies and outstanding service are helping to build the sustainable business models that will set the foundations for a diverse and open society. Data privacy represents a huge opportunity for the European media industry to build stronger relationships with end users across mobile apps, web, and OTT/CTV. I look forward to working with the entire team and building upon the company’s ambitious growth plans in the European market.”
Congratulations to all of the recent Movers and Shakers. There’s lots going on in the industry, and with so many talented individuals, it’s positive to see their expertise being implemented to aid success. If you would like to submit somebody you feel should be featured in May’s Movers and Shakers, please use our Typeform.