RevLifter, the providers of technology for hyper-personalised deals and offers, has announced the rollout of its solutions in France. The company has opened a new office in Paris and is now geared to help the country’s leading retailers tackle their biggest e-commerce challenges.

In place in the US, the UK and various other global markets, RevLifter’s platform leverages a mix of behavioural and contextual data to issue personalised incentives across the entire e-commerce journey.

The company’s goal-oriented approach gives retailers control of the incentivisation process by focusing on the outcomes they want to drive. By applying personalisation triggers to a range of formats, including deal pages, on-site messages, and alerts, RevLifter has helped brands like HP, Harvey Nichols, EE, Uniqlo, and ASOS to increase their revenue and profitability.

RevLifter’s France office will be headed up by senior business development manager Clement Bourguignon, who commented: “I’m delighted to be joining RevLifter at such a pivotal time for both our company and the French ecommerce market, which is now one of the biggest in the world.

“From my discussions with local retailers, RevLifter is well-positioned to answer their most pressing objectives and challenges. It’s incredibly motivating and I look forward to collaborating with the team to significantly grow our presence through tailored and intelligent offers.”

As part of its new market launch, RevLifter has also joined the CPA (Collective for Digital Marketing Actors), France’s professional union for digital marketing service providers, and committed to its Promo Codes Charter. The agreement is recognised as the country’s leading standard for promo code publishers and aims to ensure fair and transparent practices among its members when targeting customers online.