Ever since the announcement of our first wave of judges for the 2021 Performance Marketing Awards, we’ve been eager to reveal the rest of the panel.
We’d like to thank the industry as a whole; the nominations we received and the positive response to our call for judges was brilliant to see. The nominations, and applications, have meant the team has been able to select a diverse and representative panel of experts, who will be able to use their industry experience to select the deserving winners.
This brilliant panel will be tasked with carefully scrutinising entries, using their knowledge to create a shortlist for each award category. They’ll be looking for creativity, innovation and uniqueness, entries that demonstrate the human touch, as well as outstanding results and ROI, in order to reward those within the sphere who stand above the rest.
Drumroll please… Here are the rest of our 2021 judges!
Caroline is currently leading the development of the Performance Marketing team within Zego, a Unicorn Fintech insurance company disrupting the insurance market. Prior to this she ran her own consultancy working with companies to maximise their affiliate programmes. Caroline “grew up” in digital marketing within BT, leaving her role of Head of Performance Marketing in 2019. Whilst at BT, Caroline’s team won four Performance Marketing Awards, meaning she has experience on both sides of the table.
An award-winning marketer and international keynote speaker, Will is the Senior Client Partner for Social Media publishing group Electric House (owners of the On The Tools and On a Budget communities).
Having previously worked agency-side on brands such as Disney, T-Mobile and Domino’s Pizza, as well as in-house at McDonald’s UK as the leader of their Social Media team, Will now supports brands of all sizes in creating, producing, distributing and amplifying video content through Electric House’s Social communities, which deliver over 30m views each and every week.
As affiliate marketing manager at Luxottica, Martina Vignolini is responsible for planning, executing and optimising affiliate marketing performance on a global scale, contributing to the growth of the digital performance marketing channel, with a strong focus in growing volumes and awareness of the brands involved.
Martina has worked in the affiliate environment since 2014 and previous roles saw her managing the affiliate marketing channel for an e-commerce partner in the fashion and luxury area, with a global focus.
Joshna is an award-winning ecommerce leader, with experience delivering transformation of online channels for fast growth businesses. Currently Head of Digital Marketing for Artfinder, the online art marketplace, Joshna started her career at Red Letter Days in 2007. Here she significantly increased the company’s online presence.
She has since worked as Head of Digital at VCCP Media, leading a team of 25 digital specialists across a range of disciplines from SEO to paid social. She then returned to an in-house role with Artfinder, a B Corp business with a mission to support independent artists, but also a fast-growth scale up, with revenue growth of 110% in 2020.
Sophie has worked in digital media for over nine years, joining Wavemaker UK in 2014 (formally MEC). Within her current role as Head of Display and Social she is responsible for a range of areas, including the development of third-party cookieless solutions, as well as digital transformation journeys for clients, with a focus on platforms, data and technology.
Her client experience spans a number of verticals including Telco, retail, entertainment, travel and finance; covering both brand and performance media.
Sophie has driven step-change which has been recognised at an industry level with award wins for integrated performance, social, programmatic, and technology. She was also awarded Media Week’s 30 under 30 in 2018.
She pioneered Wavemaker UK’s market-leading Social Intelligence study and is also a Bloom member, championing other women across the industry.
Camilla Pacelli is the Director of Partner Development APAC for Skimlinks. With over a decade’s experience in the performance marketing industry, and having worked across a variety of international markets, Camilla has a fantastic track record in helping publishers and retailers to scale successful programmes. In her current role, she leads Skimlinks’ APAC team, which has tripled the size of the publisher network in APAC and helped clients across the region capitalise on major eCommerce events, delivering impressive affiliate marketing results.
As Managing Partner of Performance and a results-driven specialist, Paul leads a world class UK Performics practice (a team of 150+ specialists) for Starcom in the UK, encompassing all digital performance marketing channels (PPC, Social, SEO and Acquisition). He has been with Publicis Groupe in various digital roles across the agency board for over 16 years, across most verticals and client sizes, from local start-ups through to global.
As part of his journey in driving a world-class practice and proposition, Paul and his teams have won an impressive 18 specialist awards including the prestigious Grand Prix at the Performance Marketing Awards. He is relentlessly focused on accelerating growth through enhanced capability as proven through UK agency client wins; Ancestry.com, Trafalgar Travel Group and Dominos. Paul is also a frequent contributor to key publications such as e-consultancy, The IAB, and industry press.
Glosinda Goes has been in the affiliate industry for over 8 years and has worked for brands like Charlotte Tilbury and House of Fraser. She currently manages the Crabtree and Evelyn global affiliate programme and is responsible for strategic implementation of affiliate and partnership activity. She has worked closely with a lot of publishers over the years and has good relations with various networks. Glosinda was also nominated in the Performance In Top 50 Industry players list for 2020 and continues to excel in her field.
Sri is CEO and Co-Founder of Increasingly. Previously, Sri founded and sold two digital marketing technology businesses. He has won National Business Awards’ highly commended Entrepreneur of the Year, Sunday Times Tech Track 100 and Deloitte Tech Fast 50. Most recently, he won a Google awarded scholarship to study AI and futuristic technology at NASA.
Libby joined iProspect in 2011, specialising in search, and has since developed cross-channel strategy and planning capabilities across the iProspect business in the UK. Now responsible for leading strategic planning across a number of clients in retail and FMCG verticals, Libby has a track record for delivering business growth and overall digital transformation for her clients.
Carolina is an award-winning senior digital marketing individual with outstanding experience in the luxury retail space in both agency and advertiser roles. She started her career at Awin Global – driving strategic initiatives, affiliate strategy and more. Currently at Harvey Nichols, Carolina overlooks the global affiliate business, influencers and financial partnerships. Skilled in international growth strategies and in the Cardlinking world, Carolina continues to innovate alongside Harvey Nichols.
Clare currently leads the Groupon Reach Network on an international scale as General Manager. Using her near-decade of industry experience Clare is responsible for driving strategy and delivering innovation across the Groupon Reach Network’s full portfolio; vouchercloud, Groupon, Mirror, Mumsnet and Independent.ie. She is well-known in the industry for championing creativity and has a track record of utilising multi-channel strategies to drive e-commerce performance and deliver multi-award winning campaigns.
Ruaridh has nearly six years’ experience working in paid search, and he is currently a director at Merkle EMEA. His role is uniquely positioned across both the Paid Search & Advertising Consultancy teams, where he oversees the delivery of Merkle UK’s GMP ‘Tech Partner’ clients through technology platform consultation and training for in-house teams, with a particular focus on Search Ads 360 maturity. He has worked with clients spanning most verticals and has a particular interest in bidding and automation where he enjoys utilising technology and finding non-conventional solutions to client challenges.
Jack has led the digital performance team at OMD UK since 2019, and is responsible for both organic and paid performance channels. He is also a member of the agency leadership team. Jack is accelerating the synthesis of OMD UK’s strategic capabilities with its performance media output in order to achieve measurable competitive advantage for clients.
With 9 years of experience in performance at both in-house and agency-side roles, across multiple verticals, Jack has a track record of driving growth with a range of advertisers and understands how important it is to celebrate market leading work in the industry.
Iain is currently the affiliates manager across both mobile and broadband at one of the UK’s largest networks, Three. With approximately eight years’ experience in the affiliate and digital marketing space, he manages some of Three’s largest affiliate relationships alongside driving exclusive offers for their customers to support sales.
Before joining Three and the telco world, Iain worked in the energy team at Uswitch and also as a freelance consultant that specialised in PCW strategies & regulation.
Rachel has worked in the industry for over nine years, during that time gaining experience client, network and agency side. She currently heads up the affiliate team at the multi-channel retail specialist agency, Genie Goals. She leads growth of the channel within the agency and delivers programmes that exceed their clients’ goals, with a strong focus on global expansion, proactive publisher recruitment and leveraging the diversity the channel has to offer. Rachel continuously works to champion affiliates and make it a key part of all clients digital mix.
Since joining TopCashback as an intern nearly 7 years ago, Eniola has worked up the ranks to become Senior Partnerships Manager. She has worked across both UK and US regions and has experience managing various SMEs to key advertisers across different verticals. Listed as One to Watch in the Top 50 Industry Players 2019, she continues to be dedicated to delivering year on year growth for partners through innovative strategies and top account management.
Camilla is currently Brand Communications Director at bespoke ethically-sourced fine jewellery brand, Vashi. In her role, Camilla oversees all comms, influencer marketing, social media, PR, Advocacy, brand marketing, media, VIP and events. Vashi is disrupting the fine jewellery industry by becoming the first to truly put the customer at the heart of the creation process, allowing for unprecedented customisation and bespoke design. Vashi was 26th in the last Sunday Times Fast Track 100, a list that ranks Britain’s private companies with the fastest-growing sales.
Prior to Vashi, Camilla worked in the influencer marketing space, with roles including Director of PR & Advocacy at Charlotte Tilbury, Head of PR & Events at Benefit Cosmetics (LVMH) and Associate Director at Halpern PR (part of The&Partnership and WPP).
Ahmed is Head of Digital Performance for Kiehl’s since 1851 and Urban Decay, 2 of L’Oreal biggest d2C digital brands. Prior to this, he was the UK lead for brand and performance media at Net-a-Porter.com, including their global influencer-affiliate programme.
Hannah has recently joined the growth team at Numan, the online healthcare company built for men, where she looks after affiliates and partnership marketing. She has 10 years of digital marketing experience, predominantly in affiliate, having managed programmes at Missguided, Ticketmaster and Treatwell.
Seb is PHDs’ Head of Biddable. He has been in the industry for over 10 years and has worked across WPP, Publicis, and Omnicom. He has experience with both branding and DR campaigns, audience strategies, cross channel functional team and has been in both global and local roles. At PHD, he leads the biddable department, which comprises of search, social and e-commerce teams. He leads partner relationships to ensure teams are trained up, value is driven and that they are on top of all the latest industry updates. Seb also sits on the Search and Social councils at Omnicom where he influences product roadmaps and provides access to Alpha tests for clients.
We hope you’re just as excited about our panel as we are! This is the final panel, with judge applications now closed – thank you for all your nominations. Make sure to sign up for our weekly newsletter to stay up to date and to make sure you don’t miss our exciting future announcements regarding the 2021 awards!