Following Partnerize’s 2020 acquisitions of both Pepperjam and BrandVerity, the next generation of the industry’s only comprehensive partnership automation solution has been announced.

Empowering marketers around the globe to turn partnerships into profit centers, the unified company provides end-to-end partnership automation software and services in a single destination. This enables brands and their agencies access to the full suite of capabilities required to accelerate profitable growth via their partnerships channel.

How will the developments aid brands?

Nick Brien, former CEO of US and Americas for Dentsu International, said: “This new platform release is evidence of Partnerize’s deep understanding of marketers’ current needs, resolving the category’s historical shortcomings and elevating it in extraordinary ways.

“This ensures that clients can deliver on their brand building and performance marketing goals, while driving profitable sales through superior automation and data analytics. They’ve not only eliminated the obstacles of unethical past channel practices, but they are proving the impact of native content for the modern marketer in brand safe and high engagement environments.

“This will finally allow the affiliate marketing channel to take its seat at the CMO’s top table, delivering the necessary trust, transparency and ROI value that every marketer desires.”

Partnerize have shown a year of record growth, including a 75% increase in revenue attributable to content partners, and a 20% increase in revenue attributable to new to file customers. The enhanced Partnerize solution is expected to drive acceleration in market share gains and capitalise on Gartner’s estimated 65% of CMO’s who are expected to increase their financial commitment to the partnership channel in 2021 over 2020.

“As a fast growing D2C brand, Our Place is focused on driving scale and sustainable unit economics by optimising both customer acquisition and lifetime value – goals made easily accessible by Partnerize. Partnerize gives Our Place the progressive tools and service expertise we need to make the partner channel a strong source of profitable growth, implement cost-effective touchpoints across our consumer purchase path and convert our target audience at scale,” said Emily Chan, Head of Affiliate Marketing.

A different kind of acquisition

Partnerize has done something unlikely by methodically integrating the technology from the two acquisitions. This delivers an extensive global footprint, enhanced technology capabilities, best in class brand safety and compliance monitoring. It will also provide a vast suite of service solutions including the category’s only in-housing practice, serving all major verticals including retail, travel, telco, financial services, across Europe, Asia, the Middle East, and the Americas.

Partnerize CEO Matt Gilbert said: “This channel is at an inflection point. Marketers and partners need us to deliver on our potential and play a critical role in their overall growth strategies. Many have waited for decades for the channel to deliver the solution they need.

“With Partnerize, marketers can finally rely on the channel to fulfill its critical role, creating sustainable operating leverage and an automated, transparent, and safe subsidy to primary sales and marketing channels.”