Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

The deal will unlock new market growth across Central and Eastern Europe.

Creator Economy Influencer Marketing

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

Affiliate Partnerships Performance Marketing Newsdesk

Market Movers: Tradedoubler Launches US Headquarters

Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.

Affiliate Partnerships Performance Marketing Newsdesk

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.

Influencer Marketing Creator Economy

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

Influencer Marketing Affiliate Partnerships Partner+

“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

Locker’s Founder & CEO discusses how to build community and use data creatively.

Performance Marketing Newsdesk

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.

Influencer Marketing Creator Economy Partner+

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.

Influencer Marketing Creator Economy Partner+

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

Nicolas Bon, founder of Clark Influence, shared his experience growing an influencer marketing company in an ever-changing climate.

Affiliate Partnerships Performance Marketing Newsdesk

PI LIVE Europe 2025 Passes Are Now Live

Secure your ticket at the best possible price, before prices increase on June 14th.

Influencer Marketing

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

Affiliate Partnerships Partner+

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.