Douugh, the AI-driven financial wellness app which provides customers with ‘smart bank accounts’, will begin using Rakuten as a channel to increase their app downloads and fast track customer acquisition.

The partnership will begin immediately, and over the next year Douugh hope to expand their reach through influencers, cashback rewards and retail offers.

Douugh’s founder and CEO Andy Taylor said: “Rakuten Advertising creates unique opportunities to amplify our digital marketing performance, compared to other affiliate marketing companies.

“It will help us gain distinctive marketing solutions as we look to grow our audience across the many paths and platforms of their digital journeys.”

Through the partnership, Douugh aims to eventually begin introducing new services and technologies such as cashback rewards to Australian consumers.

It also hopes to start its own financial incentive for Douugh users to invite friends to sign up to the platform.